Digital Marketing

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Digital Marketing

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Harness the Power of Digital Technology for an In-Demand Career

According to Ad Age, two-thirds of global advertising revenue now comes from digital marketing. As a Digital Marketing major, you will learn the strategies needed to develop thoughtful digital marketing plans, the skills to develop winning cross-platform campaigns, and the knowledge to analyze the results. You’ll learn how to reach audiences through storytelling via the devices consumers use the most—their phones, computers, and tablets.

You’ll also learn valuable research skills to help inform your work, including how to look past the inherent biases in today’s data sets to avoid marginalizing your audience. You’ll develop an understanding of how to use big data and AI in your marketing work to be sure you’re prepared for the fast-changing marketing landscape with tools you can use well into the future.

Digital Marketing majors have access to state-of-the-art tools to help them create in a wide range of formats. Our Media Creation Studio is available to students to produce original video and audio works from beginning to end- recording, producing, and editing work for classes and your portfolio.

Social Responsibility in the Digital Sphere

In addition to learning practical skills, you’ll also dig into the history of digital marketing to understand ethics and social responsibility, equipping you to build marketing campaigns that are inclusive and appealing. Digital marketing students gain a global perspective and are required to either study abroad or complete an internship- valuable lived experience that will shape your Saint Michael’s experience and your future career. The combination of a focus on ethics and a global perspective will help you make connections to inform your work.

In Depth Careers Experiential Learning

In Depth

Digital Marketing students will delve into three key areas of study. The Digital Marketing core classes are the foundation of the program, including coursework on strategy and analytics and social media marketing. The senior capstone requirement is also part of the core offerings, where students plan and create a complete digital marketing campaign to demonstrate the skills acquired over the course of your college experience.

Students will also take Digital Media and Communications Foundations classes that provide the global perspective and broaden your knowledge of marketing skills with classes including Global Communication & Culture and Digital Film/Video.

Foundational to the Digital Marketing experience is the opportunity for students to travel abroad and/or engage in an internship. You can choose a semester-long or summer study abroad experience; a short-term, faculty-led study trip; or an international or domestic internship. With so many options, you’ll be able to choose a path that makes sense for you and your future while still getting the complete Saint Michael’s experience.

“My summer in Paris, sponsored by the Center of Global Engagement at Saint Michael’s College, has been truly transformative. I’ve been exploring Digital Marketing and E-Commerce from fresh perspectives. The lessons from Professor Gorissen in Social Media Marketing, along with insights from my other DMC professors, have thoroughly prepared me for this experience. I am so grateful for all they have taught me!”��

– Hannah Bennett, Class of 2026��

Additionally, you’ll choose three depth or breadth electives in digital marketing strategy, content creation, or project management. These courses are designed to help you hone your craft even further based on your passions, interests, and career aspirations.

Choose from:��

DMK275 Gender in Marketing Communications
DMK375 Big Data Analytics, Visualization & Storytelling
DMC215 Photography and Tourism
DMC311 Digital Media 2: Advanced Graphic Design
DMC219 TV Studio Production
DMC210 Photojournalism in the Digital Age
DMC219 Streaming TV
DMC233 Adventure & Environmental Filmmaking
DMC303 Nature & Outdoor Writing
DMC305 Persuasive Writing
DMC363 Travel Writing
ID498 Internship Practicum
BU271 International Business
BU443 International Marketing
AR217 Introduction to Web Design
AR320 Brand Design
CS111 Intro to Computer Science I
DS202 Computational Methods for Data Science��

Throughout your classes, you will create a portfolio of work that demonstrates your passions and interests and the skills you’ve learned in developing content, analyzing data, writing, and strategy. Seniors are required to produce a capstone project, typically a full marketing campaign that demonstrates all the skills you have acquired over your college career.��

Digital Marketing majors often enjoy classes in other disciplines such as Business or Digital Media & Communications, or in specific fields such as Health, Political Science, or Environmental Science.��

Careers

As marketing becomes increasingly digital, you’ll be well positioned with the skills to analyze, conceptualize, and create marketing projects that are suited for mobile, social, and online channels. With our focus on creating global citizens, you’ll be ready to live and work anywhere and develop content that is sensitive to cultural differences and appealing to diverse audiences.

“The summer before my senior year, I had a marketing internship in Seoul, South Korea through the Freeman Foundation scholarship. I worked at Global E&S, a study abroad agency assisting international students with educational experiences in Korea, and they also offered Korean language programs. I was in charge of their social media channels, and I was also assigned the role of intern leader, leading a group of interns for the summer.”

Cassie R. Lathrope, Class of 2026

You’ll graduate ready for careers such as:

Digital Media Strategist
Social Media Specialist
Online Community Manager
Engagement Specialist
Video Marketer/Storyteller
Social Media Strategist
Content Manager
VR Developer/Editor
Analyst and AI Specialist
SEO/SEM Specialist
Digital Marketing Manager

Our students go on to a wide range of exciting careers in marketing agencies, freelancing, global or domestic companies, and the non-profit sector.

Experiential Learning

A core belief of the Digital Marketing program is that students should gain a global and/or cross-cultural perspective. All Digital Marketing majors are required to do a semester or summer abroad, a shorter faculty-led study trip; an international Freeman Foundation internship (or equivalent), or a domestic internship. These experiences are intended to prepare you for your digital marketing career and to foster greater understanding across cultural boundaries and teach you about digital marketing approaches and how they differ when addressing local, national, and international audiences. ��

Digital Marketing students have studied abroad in countries as diverse as Morocco, Ghana, Bhutan, Thailand, France, Italy, Costa Rica, South Korea, Japan, Spain, Argentina, South Africa, Samoa, Indonesia, and Jordan.

Our students have done internships at companies that include:��

Burton Snowboards
Population Media Center
Vermont Department of Tourism
American Cancer Society
MIT, Marketing & Communications
Boston University, Marketing & Communications
Church Street Marketplace
Vermont Adaptive Ski & Sports
Cumbancha World Music
Outdoor Gear Exchange
Vermont Craft Brewers Association��